The world of digital marketing is constantly evolving, and Google is one of the main players leading the way. Recently, Google My Business, the platform that allows businesses to manage their online presence on Google, has undergone a significant change. It has been rebranded as Google Business Profile, and this change brings with it a host of new features and opportunities for businesses.
What is Google Business Profile?
Google Business Profile is essentially the same as Google My Business, but with a new name and some added features. It is a free tool that businesses can use to manage their online presence across Google, including Search and Maps. With a Google Business Profile, businesses can provide key information about their company, such as their hours, phone number, website, and location.
Why the change?
Google My Business has been around for several years now, and it has become an essential tool for businesses looking to improve their online visibility. However, Google realized that the platform could be even more helpful to businesses if it included additional features and capabilities. By rebranding as Google Business Profile, Google is signaling that they are committed to providing businesses with the best possible tools to succeed online.
What are the new features?
One of the most significant new features of Google Business Profile is the ability to showcase products and services directly on the profile. This means that businesses can add photos and descriptions of their products or services, which can help attract potential customers. Additionally, businesses can now create posts directly on their profile, which can be used to promote events, special offers, or other news.
Another new feature is the ability to message customers directly from the profile. This can be a powerful tool for businesses that want to communicate with their customers in real-time. Additionally, Google Business Profile now includes a messaging feature that allows customers to message businesses directly from their search results.
Finally, Google Business Profile now includes a performance dashboard that provides businesses with valuable insights into how their profile is performing. This dashboard includes data on how customers are finding and interacting with the profile, as well as information on how the profile compares to other similar businesses in the area.
How can businesses optimize their Google Business Profile?
With these new features, it is more important than ever for businesses to ensure that their Google Business Profile is optimized for success. Here are some tips for businesses looking to get the most out of their profile:
- Keep your information up-to-date: Make sure that all of your information is accurate and up-to-date, including your hours, phone number, website, and location. This will help customers find you more easily and can improve your search rankings.
- Add photos and videos: Including photos and videos of your business can help customers get a better sense of what you offer. Be sure to choose high-quality images that showcase your business in the best possible light.
- Create posts: Take advantage of the new post feature to promote special offers, events, or other news. This can help increase engagement with your profile and keep customers up-to-date on what’s happening with your business.
- Monitor and respond to reviews: Reviews are an important part of your online reputation, so it’s important to monitor them regularly and respond to both positive and negative feedback. This shows customers that you value their feedback and are committed to providing excellent service.
- Optimize for mobile: More and more customers are using mobile devices to search for businesses, so it’s essential that your profile is optimized for mobile. Make sure that your website is mobile-friendly and that your profile is easy to navigate on a small screen.
How can Remud Digital Marketing help?
If you’re looking to optimize your Google Business Profile but don’t know where to start, Remud Digital Marketing can help. Our team of experts has years of experience helping businesses improve their online presence, and we can provide customized solutions
